Updated October 2026
Why use animation in your marketing?
An animated video explains what you sell faster than a page of text: the problem, your solution and the result, drawn in front of the viewer. Animated marketing videos work on landing pages, in ads, in sales emails and on social media — and they don't need a film crew, actors or a product that's easy to film. Software, services and ideas are often easier to animate than to shoot.
Animated marketing videos you can make
- Product explainer — what it is, who it's for, how it works (product animation).
- Homepage video — a 60–90 second overview above the fold.
- Social ads — 15–30 second vertical promos for Reels, TikTok and Shorts.
- Sales videos — send a short explainer instead of a long follow-up email.
- SaaS feature launches (SaaS explainer videos).
- Company and service videos for local and B2B businesses.

How it works
- Paste a link or write a brief. Your website, product page or a few lines about the offer, audience and call to action.
- Review the script. AI writes a hook, problem, solution and call to action. Edit the claims and wording to match your brand.
- Choose voice, length and shape. Landscape for websites and YouTube, vertical for social ads; 15 narration languages.
- Generate and publish. Download the MP4 and use it on your site, in ads, emails and posts.
What makes an animated marketing video convert
- Hook in 3 seconds on social, 10 seconds on a website.
- Talk about the customer's problem before your product.
- One message, one call to action.
- Short: 15–30 s for ads, 60–90 s for explainers.
- Need a structure? Use our explainer video script template.

Cost: AI vs. an animation studio
A studio-made 60-second animated marketing video usually costs anywhere from a few thousand dollars upward and takes weeks (see our explainer video cost guide). With AI you can produce and test several versions in an afternoon for a few dollars — then put budget behind the one that performs. Pricing is simple: 1 credit = 1 minute of finished video. Plans start at $9.99 a month (12 video-minutes), with one-off credit packs if you don't want a subscription. See pricing.
Summary
- Turn a website link or short brief into an animated marketing video.
- Product explainers, homepage videos, social ads and sales videos.
- Vertical and landscape, 15 narration languages.
- Test several versions for a few dollars instead of one studio video.
