Key takeaways
A quick summary of what a how to make an explainer video is, how to make one, and why it works:
- Nail the structure first: The best explainer videos follow a simple, repeatable structure: hook the viewer with the problem they feel, introduce your solution, show how it works in one or two beat
- Write a script people can follow: Explainer videos are short, so every word counts.
- Choose a style that fits: Whiteboard and doodle explainers are hand-drawn, high-retention and cheap to update — ideal for most product and educational content.
- Storyboard, illustrate and animate: Map each line of script to a visual, create or generate the illustrations, and animate them so the picture builds as the voiceover speaks.
- Add voiceover and publish: A natural voiceover ties an explainer together.
- The fast way to make an explainer video: To make an explainer video in minutes rather than weeks, open Whiteboard Video, paste a prompt or import a document, and let the AI write the script, storyboard it, illus
Nail the structure first
The best explainer videos follow a simple, repeatable structure: hook the viewer with the problem they feel, introduce your solution, show how it works in one or two beats, and finish with a clear call to action. That arc works whether you are explaining software, a service or an idea.
Write your explainer around that skeleton before you think about visuals. If the structure is right, the rest of the production supports it; if it is wrong, no amount of animation will save it.
Write a script people can follow
Explainer videos are short, so every word counts. Aim for 30–90 seconds, write conversationally, and keep one idea per sentence. Lead with the viewer's problem, not your features — people care about what changes for them.
Stuck on the script? Feed a prompt, your landing page URL or a document into Whiteboard Video and let the AI draft it, then refine. It is the quickest way past the blank page.
Choose a style that fits
Whiteboard and doodle explainers are hand-drawn, high-retention and cheap to update — ideal for most product and educational content. Motion-graphics explainers look sleek but need a designer. Live action feels authentic but is costly to shoot and edit. For most teams, an animated whiteboard explainer is the highest-ROI choice.
Pick the style that matches your message and your budget, not the flashiest one.
Storyboard, illustrate and animate
Map each line of script to a visual, create or generate the illustrations, and animate them so the picture builds as the voiceover speaks. Traditionally this means a storyboard artist, an illustrator and an animator working in sequence over weeks.
The AI method compresses all three: it storyboards your script, generates matching illustrations and animates them automatically, handing you a finished explainer to review.
Add voiceover and publish
A natural voiceover ties an explainer together. Record one, hire a voice actor, or generate AI narration in the voice that fits your brand. Then export as MP4 and place it where it will work hardest — your landing-page hero, a product tour, an ad, or your YouTube channel.
Because AI re-renders instantly, you can test different hooks and voices and keep the version that converts best.
The fast way to make an explainer video
To make an explainer video in minutes rather than weeks, open Whiteboard Video, paste a prompt or import a document, and let the AI write the script, storyboard it, illustrate it and narrate it. Review, tweak and download. Your first video is free with no watermark.
