Apple's Hidden $109 Billion Business

Full transcript

Apple has a business that brings in more revenue than Macs, iPads, and its entire Wearables, Home and Accessories category combined. Think about that for a moment. In fiscal twenty twenty-five, those three categories together, Macs, iPads, and Wearables, generated about ninety-seven billion dollars in revenue. This other business, on its own, generated one hundred and nine billion dollars in that same year, outpacing all three combined. It's called Services. That's the name of this massive, often overlooked part of Apple's business. You probably know some of its products already, since you likely use them every single day without even thinking about it. But the surprising part is who actually pays Apple, what exactly they're paying for, and how it all adds up so quickly. ...and why the money can keep coming after the phone has already been sold, long after that initial purchase is complete.