How Investment Banks Actually Make Money

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Forget the wild trading floors from The Wolf of Wall Street or The Big Short — that's Hollywood. In reality, Goldman Sachs alone pulled in over $53.51 billion in 2024 through four real revenue engines. Those four engines are M&A advisory, charging shrinking percentage fees on deals; underwriting IPOs and bonds for a spread; market-making trading desks profiting on tiny spreads; and asset and wealth management collecting steady annual fees. This success rests on relationships, distribution, balance sheet, and trust — a moat few can cross. And remember: investment banks aren't hedge funds or commercial banks; they're facilitators of deals, fundraising, and institutional wealth.

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