Moved Permanently: The 301 Redirect Explained
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Imagine you send a letter to a friend, but they've already moved to a brand new address across town and won't be coming back. That's exactly what happens on the web when a page has been 'Moved Permanently' — it has a brand new home, forever. When your browser visits the old URL, the server sends back a special signal — a 301 status code — telling it to go somewhere else immediately. Your browser obediently follows the instruction, automatically jumping to the new address without you ever having to do a single thing yourself. Search engines also take note of a 301 redirect and transfer all the original page's authority and ranking power over to the new destination URL. So a 301 Moved Permanently redirect is a clean, permanent handoff that keeps your visitors happy, your links working, and your search rankings fully intact.
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