Pillar 1: Positioning

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Full transcript

Everyone says 'play obscure games' or 'just have fun.' That's not positioning. It has nothing to do with what game you play. Positioning isn't your game, your personality, or trying to appeal to everyone. Try to be for everyone and you end up being for no one. Real positioning is simple: what you consistently give people, and who you give it to. One streamer built his whole channel around being quiet — his weakness became his positioning. People showed up for that. Ask yourself three questions: Who do you want watching? What do you consistently give them? Why you, and not someone else? If you can answer 'who is my stream for?' fast and clear, you have it. Get this right and everything else you build actually stands.

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