The Most Profitable Product That Killed Its Maker

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Full transcript

In 1975, Kodak invented the digital camera. And in 2012, Kodak went bankrupt. You know this story. The giant that buried the future and paid for it. Except... that's not what happened. Kodak didn't bury the future. They patented it. They built it. At one point they were the number one seller of digital cameras in America. And they STILL went bankrupt. Because Kodak wasn't killed by ignorance. Kodak was killed by profit. I'm the Stick CEO. This is the story of the most profitable product in history... and how it murdered its maker. December, 1975. Rochester, New York. A young Kodak engineer named Steven Sasson gets an assignment: figure out what this new thing called a charge-coupled device can do. Nobody tells him what to build. So he builds whatever he wants.

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